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3. MEASURING PRODUCT/ MARKET  FIT

How do you at-least know if you’re on the right track?

THIS REPLAY COVERS…

I’ve combined the best thinking from Y-Combinator, Sean Ellis, Rahul Vohra (that amazing Superhuman blog post), Brian Balfour’s four fits framework, into a simple actionable framework you can apply to your business. I hope it’s useful!

Finding Product / Market Fit

In a Post-COVID World

1. INTRODUCTION

A $66 billion missed opportunity, plus we’ll introduce ourselves

4. INCREASING FIT – WHERE TO START

Most people start with the product, some people start with the market, but they’re actually both wrong.

6. NAILING YOUR PROPOSITION

Everyone says “don’t talk about your product, talk about the benefits.” But what does that actually mean?

8. VALIDATION FOR B2B

For expensive B2B SAAS and services, you can iterate and validate your proposition via “sales experiments.” (Works better if you’re not a salesperson).

10. FINAL Q&A

Questions about every step of the journey fundraising, prioritising different audiences and segments to product development.

Our Coaching Programme

Stop wasting money on trial-and-error. Here’s a chance to work 1:1 with experienced founders  &  marketers from some of Silicon Valley’s top startups.  We’ll help you turn your startup into a “growth machine” and adopt the metrics-driven process of rapid experimentation used by the world’s most successful startups. (The same process you’d learn from Y-Combinator, Reforge, or 500 Startups. The same process used at PayPal, AirBnB and Facebook.).

2. THE DEFINITION OF PRODUCT/ MARKET FIT

What the experts say, plus the actual definition.

5. THE HARD PART

Most people start with the product, some people start with the market, but they’re actually both wrong.

7. VALIDATING YOUR PROPOSITION – QUICK EXPERIMENTS

How to test lots of messaging ideas super fast (faster than an A/B test) for almost no money.

9. CONCLUSION & NEXT STEPS

Tying it all together, we’ll think through what’s your best next action