Description
Between the rising cost of Facebook CPAs and 15% App Store transaction fees, installs are getting precariously expensive. (And then you still need to crack activation and retention!)
Hannah Parvaz is our coach for all things mobile app related. She's mentored dozens of companies, run over 10,000 ad variations and driven 3 million installs. It’s no wonder she was the 2019 App Marketer of the Year and has a perfect five-star rating on GrowthMentor.com.
In this hands-on workshop, she’ll bounce from the big-picture strategic (channel mix, web-vs-app funnel) to deeply tactical (specific tracking tool stacks and install funnel tweaks). You’ll learn what it takes to grow DAUs profitably in 2022.
Now we have almost a hundred people singing from the same hymn sheet…
Absolutely worth it, it will stay with us forever.
Darina Garland | Co-Founder - Ooni Pizza Ovens
Your Instructor:
Hannah Parvaz
Over the past 8 years, Hannah has driven over 3 million app installs (and tested over 10,000 ad variants), while running growth for 3 different apps, and mentoring dozens more. It’s no wonder she was the 2019 App Marketer of the Year. She’s currently Head of Marketing for Uptime, the #1 top rated Mentor on GrowthMentor.com, and a highly sought-after keynote speaker. Still, she bounces easily between strategic and super-tactical. Her advice is clear, simple and always actionable.
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What we'll Cover:
This live workshop will have plenty of time for Q&A and specific examples from participants’ apps. You’ll get specific actionable tips about:
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The future of tracking and ROAS post the IDFA, iOS14 privacy restrictions
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Detailed comparison of tracking options like Branch and Appsflyer
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Honest thoughts on paid ads, comparing & selecting networks, moving away from the “big two”
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Lessons on creative optimisation for both ads and App Store listings
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The 3 keys to improve App Store listing conversion
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Best way to design a web-to-app funnel, and why you should
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How to save on App Store subscription fees
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Best tools and tactics to boost Activation
What You’ll Get:
Whether you’re optimising your home page, or testing landing pages for your ads, you’ll get tools you can use right away, including:
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A step-by-step process to turn your customer interview insights into landing pages that convert
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Proven examples of winning pages from a variety of industries and use cases, including B2B, B2C, marketplaces and mobile apps
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A simple test to spot comprehension issues before you publish your page
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Answers to common questions like “How long should a page be?” and “What if I have multiple customer personas?”
Who should attend?
Founders, marketers and product managers (at any stage) who want to boost app installs and usage while improving their CAC to LTV.
1. Focus
Zoom in on the most important parts of the business to focus your work and simplify resource decisions (e.g. spend, build, hire). You’ll spot and unblock constraints, and find and build out growth loops
2. Align
Give everyone a simple scoreboard so they can see how they’re doing, and understand how their work contributes to the company’s success. This will help individuals prioritise better, align and focus the team, and reduce silos and politics.
3. Simplify
Have more productive conversations with key leaders and investors, because you're working from a common set of assumptions
What kinds of business models will we cover?
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Simple B2C acquisition funnels (quick impulse-buy, DTC)
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Longer slower “Considered purchase” funnels (B2B and B2C)
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Enterprise B2B sales (lead-gen, nurture, sales)
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Marketplaces (2- and 3-sided)
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Mobile apps, traffic, installs through retention
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Viral / product-driven growth
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Subscription / retention-driven businesses (B2B and B2C)
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Content & inbound traffic models (incl. SEO and Influencer)
First, you’ll distill your business into a simple flow diagram. Then, you’ll identify key levers that drive your growth engine so you can prioritise areas of focus. This will also help you spot problems early if things aren’t lining up with your growth model.
What is a growth model, exactly?
"Hannah gave us priceless insights into our funnel and process. Our first experiment with her boosted our download-to-signup rate by 30%, and our second experiment increased our positive App Store reviews by 5X and took our average rating from 4.1 to 4.7 stars.
Amy Whitell | Co-Founder & CEO, Collctiv
Grow your app DAUs profitably in 2022.
One 2-hour session
March 3rd
Solo = £300
Group = 3+ for £250
Limited to 25 attendees
Why are “growth models” critical?
When each person works from a different mental model (investors, product people, marketers, etc.) they each act from their own set of assumptions: E.g. product people want to research and build… marketing people want to buy ads or do branding… engineers want to refactor code or do iOS15 updates, compliance wants to comply and lawyers want to keep you out of jail (crazy, I know 🤷🏻♂️). Chaos ensues because everyone’s moving in different directions, and everyone passionately believes their thing is the most important thing in the company.
Simply put, your growth model lets you establish a common language, and give everyone a simple mental model to understand how their own work contributes to your overall growth.
