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Description

“I hate cold outreach.”

It seems like a necessary evil – Cold calls, cold emails, InMail… It’s socially awkward, uncomfortable, and probably somewhat illegal (GDPR?). And when you do reach the right prospect and get them to engage, it’s usually the wrong time for them, so you have to set reminders and check back. But the moment you stop the cold calls, the pipeline dries up. Not necessarily.

 

Consider this… If HubSpot stopped all paid advertising tomorrow, they’d still get 15 million monthly unique visitors. Canva would get 74M and Wise would get 30M.

 

Eventually every successful B2B company makes the jump to inbound, because it’s scalable, predictable, and self-sustaining. The best part is, it’s not particularly hard or expensive. But it does take time to get the flywheel turning, and most companies start too late.

 

It’s never too early to start your inbound marketing flywheel and build a steady flow of qualified leads.

Quotation mark

Now we have almost a hundred people singing from the same hymn sheet…

 

Absolutely worth it, it will stay with us forever.

Darina Garland   | Co-Founder - Ooni Pizza Ovens

Your Instructor:
Nopadon Wongpakdee

Nopadon is the co-founder of Startup Core Strengths, and master of all things inbound. He’s been working on SEO and inbound since the late 90’s, first in Silicon Valley, then in London, and he’s helped over 100 companies accelerate their growth by applying these principles and practices. Prior to Startup Core Strengths, Nopadon was an Entrepreneur In Residence with Citi Ventures, and coached in 500 Startups' accelerator

What we'll Cover:

In this hands-on workshop, we’ll work specifically on your business to crank up the inbound machine so you can:

  • Find steady streams of qualified traffic across search, video & social

  • Engage prospects early, before they start comparing prices, features, and specs

  • Re-organise and surface your best existing content to work harder at each stage of the buyer journey

  • Use content to reduce anxiety and increase trust and urgency

  • Create irresistible “lead magnets” to fill your database with prospects

  • Set up lead scoring to help your sales team focus on the hottest leads

  • Stop wasting “social proof” and pick testimonials that really work

  • Draft and automate lead nurture sequences to earn trust, boost urgency and address common objections among “cooler” prospects

What You’ll Get:

Whether you’re optimising your home page, or testing landing pages for your ads, you’ll get tools you can use right away, including:

  • A step-by-step process to turn your customer interview insights into landing pages that convert

  • Proven examples of winning pages from a variety of industries and use cases, including B2B, B2C, marketplaces and mobile apps

  • A simple test to spot comprehension issues before you publish your page

  • Answers to common questions like “How long should a page be?” and “What if I have multiple customer personas?”

Who should attend?

ounders and marketers at any stage who need to:

  • Feed their sales team with more leads

  • B2B’s who need to get better at turning visitors into SQLs

  • B2Cs who need to improve conversion for a “considered purchase” category

1. Focus

Zoom in on the most important parts of the business to focus your work and simplify resource decisions (e.g. spend, build, hire). You’ll spot and unblock constraints, and find and build out growth loops

2. Align

Give everyone a simple scoreboard so they can see how they’re doing, and understand how their work contributes to the company’s success. This will help individuals prioritise better, align and focus the team, and reduce silos and politics.

3. Simplify

Have more productive conversations with key leaders and investors, because you're working from a common set of assumptions

What kinds of business models will we cover?

  1. Simple B2C acquisition funnels (quick impulse-buy, DTC)

  2. Longer slower “Considered purchase” funnels (B2B and B2C)

  3. Enterprise B2B sales (lead-gen, nurture, sales)

  4. Marketplaces (2- and 3-sided)

  5. Mobile apps, traffic, installs through retention

  6. Viral / product-driven growth

  7. Subscription / retention-driven businesses (B2B and B2C)

  8. Content & inbound traffic models (incl. SEO and Influencer)

First, you’ll distill your business into a simple flow diagram. Then, you’ll identify key levers that drive your growth engine so you can prioritise areas of focus. This will also help you spot problems early if things aren’t lining up with your growth model.

What is a growth model, exactly?

Quotation mark

“We went from 7 leads per month to 70 leads per week almost overnight using the Inbound process and techniques we learned from Nopadon. It really came down to finding the right lead magnets. I cannot recommend this approach highly enough.”

Marcin Zaba | Head of Marketing-  Audiens

Start building up your inbound lead flow today!

February 16th & 18th

15:00 -17:00 GMT

Solo = £400

Group = 3+ for £300

Limited to 25 attendees

Why are “growth models” critical?

When each person works from a different mental model (investors, product people, marketers, etc.) they each act from their own set of assumptions: E.g. product people want to research and build… marketing people want to buy ads or do branding… engineers want to refactor code or do iOS15 updates, compliance wants to comply and lawyers want to keep you out of jail (crazy, I know 🤷🏻‍♂️). Chaos ensues because everyone’s moving in different directions, and everyone passionately believes their thing is the most important thing in the company.

Simply put, your growth model lets you establish a common language, and give everyone a simple mental model to understand how their own work contributes to your overall growth.

Build a steady flow of qualified inbound leads so you don’t have to depend on cold outreach – it’s surprisingly easy.

Individuals £400 (or £300 if you buy 3 or more)

Date: Feb 16th & 18th

15:00 -17:00

Workshop: Inbound

Lead-Gen for Startups