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A bad senior marketing hire can set you back months, cost six figures, and spook investors.  Learn to avoid common mistakes and find your hidden gems in this free workshop.

De-risk your big marketing hires.

Register Now

Which content would be most helpful to you right now?

01

SCOPE

One size does not fit all. So we’ll stress-test your overall marketing strategy so you can identify the critical capabilities to hire for your specific business. Next, we'll help you scope and level the hire and draft an irresistible job spec.

02

SOURCE

Look beyond the obvious, we’ll show where top growth people hang out, help you find a diverse slate of candidates, including “hidden gems” who wouldn’t make it into a normal LinkedIn search.

03

SCREEN

Learn to dig past people’s canned responses, and uncover their actual capabilities, achievements and mindset. We'll share questions and exercises with examples of good and bad answers to help you zero in on your winners.

Who Are we?

5 years as a Silicon Valley startup marketer, VC and now an advisor. Part of the early growth team at PayPal, later a partner with 500 Startups VC, and guest lecturer at Stanford Business School and Imperial College. I’ve hired an incredibly diverse slate of great marketers and a few bad ones. 

MATT LERNER 

Nopadon has been working on SEO and inbound since the late 90s. He’s worked with over 50 companies.  He was an instructor in the 500 Startups accelerator and worked as an EIR with Citi Ventures.

NOPADON

WHAT'S NOT INCLUDED?

We are not recruiters, we’ve never worked in HR. We're not going to teach you how to run the process, or anything about employment law, or any roles outside of marketing. 

COST?

It's free - workshop & materials. No catch. 😀

MEASURE TWICE, CUT ONCE.

The candidate market is tight right now. With our help, you can feel confident that you know what to hire for, you’ll source a diverse and talented slate of candidates, and that you’ll select the best ones.

HIRING FOR GROWTH

Hiring is always a risk, so boost your odds. In this free live workshop, we’ll help you scope, source and select the best candidates for key marketing roles.

People

"I'm tired of making all the decisions"

01.

Build a growth mindset team.

Help your team “own it” by giving them the mental models to make good decisions and the confidence to be decisive. That sense of ownership will help them take bigger bets, learn, and push the pace.

ABOUT START UP CORE STRENGTHS

Skip The Guess Work

Join our remote 10-week startup accelerator program where you’ll work side-by-side with successful Silicon Valley entrepreneurs and marketers. (We’ve done this before, so you don’t have to reinvent the wheel)

We work with Seed and Series A companies that are ready to focus on growth.