Description
Reduce busy work and align your team around the most impactful areas to speed your startups’ growth.
If setting OKRs feels like a knife fight, it’s probably because you’re each working from different sets of assumptions. So now, give everyone a single coherent mental model of how the business grows.
Two-part workshop: April 11 & 14, 15:00-17:00 BST
Now we have almost a hundred people singing from the same hymn sheet…
Absolutely worth it, it will stay with us forever.
Darina Garland | Co-Founder - Ooni Pizza Ovens
Skip The Guess Work
Join our remote 10-week startup accelerator program where you’ll work side-by-side with successful Silicon Valley entrepreneurs and marketers. (We’ve done this before, so you don’t have to reinvent the wheel)
We work with Seed and Series A companies that are ready to focus on growth.
What we'll Cover:
Session 1: You’ll learn about common growth models and identify your key metrics (e.g. your North Star and Rate Limiting Step). With that info, you’ll meet with your team to draft your own growth model and key KPIs. (Yep, homework!)
Session 2: We’ll review and stress-test your growth models, and show you a simple process to roll out the model across your company, and use it to develop your OKRs.
What You’ll Get:
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A set of key metrics — i.e., North Star, key drivers, and your Rate Limiting step
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A “growth model” schematic that visually illustrates the entire system
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A simple spreadsheet that lets you monitor the health of your business and identify problems early
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A paint-by-numbers process to roll this out across your business
Who is this for?
Startup founders (any stage) and their key leaders (e.g. heads of finance, product, marketing, growth). Companies can attend as a group, which we highly recommend to help make sure you’re all on the same page. (You can bring up to 8 people).
1. Focus
Zoom in on the most important parts of the business to focus your work and simplify resource decisions (e.g. spend, build, hire). You’ll spot and unblock constraints, and find and build out growth loops
2. Align
Give everyone a simple scoreboard so they can see how they’re doing, and understand how their work contributes to the company’s success. This will help individuals prioritise better, align and focus the team, and reduce silos and politics.
3. Simplify
Have more productive conversations with key leaders and investors, because you're working from a common set of assumptions
What kinds of business models will we cover?
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Simple B2C acquisition funnels (quick impulse-buy, DTC)
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Longer slower “Considered purchase” funnels (B2B and B2C)
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Enterprise B2B sales (lead-gen, nurture, sales)
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Marketplaces (2- and 3-sided)
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Mobile apps, traffic, installs through retention
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Viral / product-driven growth
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Subscription / retention-driven businesses (B2B and B2C)
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Content & inbound traffic models (incl. SEO and Influencer)
First, you’ll distill your business into a simple flow diagram. Then, you’ll identify key levers that drive your growth engine so you can prioritise areas of focus. This will also help you spot problems early if things aren’t lining up with your growth model.
What is a growth model, exactly?
They saved us months of focusing on the wrong areas and gave us the tools to tackle the right ones in earnest. I only regret we didn't do this 12 months ago!
Rob O'Donovan | Co-Founder - CharlieHR
Register Now
April 11 & 14 - 15:00 BST
Solo = £400
Group (3+):= £300
Limited to 25 attendees
Why are “growth models” critical?
When each person works from a different mental model (investors, product people, marketers, etc.) they each act from their own set of assumptions: E.g. product people want to research and build… marketing people want to buy ads or do branding… engineers want to refactor code or do iOS15 updates, compliance wants to comply and lawyers want to keep you out of jail (crazy, I know 🤷🏻♂️). Chaos ensues because everyone’s moving in different directions, and everyone passionately believes their thing is the most important thing in the company.
Simply put, your growth model lets you establish a common language, and give everyone a simple mental model to understand how their own work contributes to your overall growth.