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Coaching for Impatient Founders and Their Teams 

Skip the guesswork. Turn your startup into a growth machine in 10 weeks.

Teams we’ve been fortunate enough to work with

People

"I'm tired of making all the decisions"

01.

Build a growth mindset team.

Help your team “own it” by giving them the mental models to make good decisions and the confidence to be decisive. That sense of ownership will help them take bigger bets, learn, and push the pace.

02.

Work smarter and faster.

Align your team around a metrics-driven process of rapid experimentation, so they can focus on the most impactful work, and push the pace of execution.

Process

"It feels like we're moving in too many directions"

03.

Don’t reinvent the wheel.

We’ll help you find the most impactful work, so your small team can have leverage. 

(We’ve seen hundreds of startups, we know what works for your type of business.)

Perspective

"Everything feels like a priority"

“As a first-time founder, I would have not paid for your program. Ever. As a second-time founder, I would have paid twice as much.”

Francesco Cardoletti

Founder Paw Squad

Serial Entrepreneur

What You Get

In our virtual accelerator, we’ll work together through 25+ hours of live workshops and 1:1 coaching (not watching videos) for you and up to 6 members of your team. Our goal is to develop and execute your Growth Playbook, including:

01.

North

Star Metric

A team aligned around your North Star metric and a dashboard of 3 – 5 behavioural metrics that drive it. (what will your team stop working on?)

02.

Messaging That's Proven to Convert

To find language/market fit, we’ll uncover your customers subconscious biases and triggers, so we can develop and quickly validate your winning proposition.

03.

Your Best Scaleable Channels

Most great startups grew through only 1 or 2 channels. Instead of trial-and-error, we’ll help you find channel/market fit for your business. Then we’ll help you build the muscle (tools, talent, process) to win in that channel.

04.

A Prioritised Experiment Backlog

90% of your results will come from 10% of your work. Therefore, your team must remain focused on dreaming and testing big-impact ideas.

05.

Team and Leadership Insights

You’ll get specific candid insights & feedback about your approach, business and team.  Do you have the talent and skill in the right places?  Is your leadership style helping people succeed or getting in the way?

06.

Team & Management

Specific (candid) insights & feedback about your approach, business and team. Do you have the talent and skill in the right places? Do you know what your hiring for?

What People Say.

I’ve never seen so much change at GoSquared in such a short space of time. The team are energised and excited, we’re approaching growth in a whole new way, collaboratively, and we’re now running 10+ experiments a week to help us learn and grow

-James Gill

CEO, GoSquared

Read his post!

A transformational 10-week Growth coaching programme. I expect it will turn out to be the highest- yielding investment we ever make in the team & business.

-Guy Westlake

Founder, Lavanda

Now we have almost a hundred people singing from the same hymn sheet…

 

Absolutely worth it, it will stay with us forever. 

- Darina Garland, 

Co-Founder, Ooni Pizza Ovens

Revenue 5X YOY since our programme

How It Works

We combine the best bits of private consulting (1:1 time with experienced operator/coaches) plus the benefits of a 10 Week accelerator (great structured content, outside experts, network of founder peers, accountability framework). We’ll work side-by-side and focus on execution.

We’ll work side-by-side and focus on execution (not watching videos).


A typical week starts with a Zoom workshop (presentation + discussion) where we’ll introduce a concept and give you an exercise to apply it to your business. Later in the week, you’ll have a 1:1 session with your coach, plus optional “deep dives” on various tactical areas, and help designing growth experiments and interpreting the results.

Who Should Apply?

Seed & Series A startups (or bootstrapped equivalents) who have a good product, but struggle to get predictable, scalable profitable growth.

It’s ideal for mobile apps, SAAS, marketplaces & ecommerce. (We’ll have separate tracks for B2B vs B2C). In addition to a good functioning product, you’ll need both founder(s) and employees who can dedicate time to focus on growth.

Is It Worth It?

How Second Nature grew 100X in 30 months.

Quid ex ea quid et ultimum bono rum, quod omnium philosophorum sententia tale debet.

FIND OUT MORE

FIND OUT MORE

What Will My Team Think?

It feels like I’ve fast-forwarded 5 years of experience in just 10 weeks.

Rosie Hoggmascall,

Growth Lead, Ferly

I’m easily 4x better at my job now than I was 6 weeks ago.

Mark Tenhagen
Head of Growth, HonestBrew

It's taken growth from being something that the marketing team deals with to being a core value that every person understands and lives in their day-to-day. ...it's worth it 10 times over. 

Beth Carter

Head of Growth, GoSquared

Who are the coaches?

MATT LERNER (B2B)

Silicon Valley veteran, 2 exits
Partner @ 500 Startups VC
Early growth team at PayPal
Lectures at Stanford Business School
Coached over 100 startups

NOPADON (B2B)

Former EIR @ Citi Ventures
Former Growth Hacker @ 500 Startups
20 years SEO and inbound

JTBD Nerd
Worked with over 50 companies

DANNY LEONARD (B2B)

Silicon Valley sales leader with 5 exits including Square, Groupon, Storefront, Thanx, OrderAhead

LENNY PICARDO
(B2C, MARKETPLACES)

First Head of Growth @ Deliveroo
Investor/Advisor to Huel & Trouva
Ex Index Ventures

HANNAH PARVAZ
(B2C, MOBILE)

Head of Marketing @ Uptime

Ex-Head of Growth @ Curio
App Marketer of the Year
#1 Rated on GrowthMentor

Francesco Cardoletti

(B2B, MARKETPLACES)

Venture Builder @ Unilever Foundry

Former EIR Citi Ventures

Founder PawSquad 

2+ exits

“I was hesitant at first when I saw the price tag, but 2 weeks into the course I realised actually how cheap it was when you look at the value it added. Would highly recommend it to anyone looking to align their team, introduce focus and learn how to really take their start-up/scale-up to the next level. Joining SCS was the best decision I made this year”

Tom Bourne
CEO, Publisher Discovery

What does it cost?

Our program costs £12,000 per team, which includes full participation for up to 6 employees, plus your entire team, including future hires, can access all the recordings and course materials for 12 months. Full participation includes live sessions, mentoring calls with our coaches plus outside experts to support you in applying these lessons to your business.

Frequently Asked Questions

What about my competitors?


Our discussions must be 100% candid. Therefore we cannot allow competing companies under any circumstances. We’ll manage this through the application process.




What are the selection criteria?


We want this program to have a huge impact on your business. So we’re looking for companies that will have the greatest benefit from our program. That means you need a good functioning product, a talented team, enough resources to try stuff, and most of all, a genuine desire to commit to the process, reflect and try new things.




How many slots are available?


Only 30 companies, so that each one can get direct personal attention.




Who from my team should attend?


Up to 6 people, should include founders, recommend also your head of growth and/or product (if you have them) and analytics. We can work with you on this list during our intake session. (While your extended team cannot participate live, they can access the recordings and course materials).




Are you taking equity?


Not at this time.




Will we actually be working directly with the coaches?


Yes.




Are the lessons live or pre-recorded video? Can we ask questions on the call?


All 100% live so you can question, debate and discuss with the instructors and other participants, and follow-up during office hours.




Will the sessions be recorded if I cannot attend?


Yes, participants will have access to the recordings for one year from the program start date.




Do you work 1:1 with companies outside this program?


That’s how we started out. But we found that the structured program is much more impactful. We can actually spend a lot more time together (lessons + 1:1 coaching sessions), bring in more outside specialists, and the teams also help and encourage each other.




How Advanced is the Material? Okay for non-marketers? Experienced marketers?


The material is intellectually demanding, but does not require marketing experience. It is first principles learning, so it will require a lot of thought and operational discipline. But we will present the content in a way that’s accessible to people with zero marketing background and engaging for experienced marketers alike.




Any Other Mentors?


Occasionally we bring in additional outside instructors to “go deep” on a particular topic. In the past, we’ve been fortunate to run sessions with Sean Ellis, Andy Johns and Gagan Biyani (founder of Udemy). No promises, but we’re always trying to bring in the best minds we can find!




Is this like Reforge?


Reforge is an excellent online learning program for experienced/elite level marketers working at late-stage startups and corporates. We’re focusing on earlier stage companies, and welcoming people who have no marketing experience whatsoever. And, rather than individual training, we’re focusing on your whole growth leadership team, since growth really is a team sport!





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0% Snakeoil

Second Nature

100x

100X

Fy

70X

so-sure

50X

Popsa

40X

Storemaven

20X

Zenjob

17X

Thriva

12X

Simply Cook

12X

Houst

5X

Ooni Pizza

Ferly

3.5X

     ?

You

SO-SURE

2,000%

1,000%

Our Path

600%

Get Agent

600%

KEKO (MOVIVO)

500%

Zen Job

500%

Storemaven

Airsorted

300%

900%

POPSA

550%

Qunomedical

300%

Settled

Thriva

300%

300%

CODEC

Sara Gordon

(B2C, Brand & Storytelling)

Brand Director, ME+EM, Ex. VP Marketing @ Bloom & Wild, Zoe Health

Josh Lachkovic

(D2C,E-com,

Digital,Copy)

2X Founder, CEO WineList, Head of Growth @Thriva, ex-Pact Coffee, Hotwire

Maya Moufarek

(D2C, B2C)

Founder @ Marketing Cube

Ex. CMO Chemist Direct, Pharmacy2U, Ex-Google & AMEX

Is It Worth It?

Second Nature

100x

100X

Fy

70X

so-sure

50X

Popsa

40X

Storemaven

30X

Mina

20X

Zenjob

17X

Thriva

12X

Simply Cook

12X

Houst

Ooni

5X

Ferly

3.5X

Revenue growth numbers from companies who came through this program, or a similar one we ran as part of 500 Startups' accelerator. We cannot guarantee you will achieve the same results, but we'd love to add more companies to this part of the landing page if you'd like to try!

SO-SURE

2,000%

1,000%

Our Path

600%

Get Agent

600%

KEKO (MOVIVO)

500%

Zen Job

500%

Storemaven

Airsorted

300%

900%

POPSA

550%

Qunomedical

300%

Settled

Thriva

300%

300%

CODEC

01

“I’m tired of making all the decisions.”

Build a growth mindset team.

Help your team “own it” by giving them the mental models to make good decisions and the confidence to be decisive. That sense of ownership will help them take bigger bets, learn, and push the pace.

02

“It feels like we’re moving in too many directions”

Work smarter and faster.

Align your team around a metrics-driven process of rapid experimentation, so they can focus on the most impactful work, and push the pace of execution.

03

“It feels like we’re moving in too many directions”

Don’t reinvent the wheel.

We’ll help you find the most impactful work, so your small team can have leverage. (We’ve seen hundreds of startups, we know what works for your type of business.)

June Co-hort

Open House and AMA

Start Here.

A quick overview of our Coaching Programme

Joanna Wiebe (B2C, B2B)

Founder of copyhackers.com, 100% results-driven, and the #1 copywriter + coach today (in our humble opinion). 

Hawi Bekele Bengessa

(Copy, B2C, B2B)

B2C Direct Response copy: Headlines, landing pages, emails, ads.

JP Morgan Chase, Startup Core Strengths

Sohrab Jahanbani

(Marketplaces, Sales, Ops)

6X founder, 4 exits, recently Bidvine, GoNabit.

Joanna Wiebe (B2C, B2B)

Founder of copyhackers.com, 100% results-driven, and the #1 copywriter + coach today (in our humble opinion). 

Hawi Bekele Bengessa

(Copy, B2C, B2B)

B2C Direct Response copy: Headlines, landing pages, emails, ads.

JP Morgan Chase, Startup Core Strengths

Lisa Kennelly

(B2C, Mobile, Brand)

CMO at Fishbrain, former Director of Marketing at Clue, advisor/mentor at Antler, First Round Fast Track, Startup Sweden